Stop marketing blind. Turn POS data into booked parties and smarter local ads.
Aria turns waivers, visits, parties, members, and ZIPs into weekly revenue actions: birthday lists, retention outreach, ad-ready ZIPs, and SMS campaigns. The analyst work still gets done; you just do not have to hire the analyst.
Priced around the value of one and a half birthday parties a month.
ROLLER
CenterEdge
Parties that started with a text.
Aria ties every party booking back to the outreach that led to it, automatically. You never wire up a pixel or a promo code. Here are two live parks running the same playbook, side by side: one busy, one steadier.
26 of 78 bookings last month came from customers Aria had already texted.
8 of 56 bookings came from customers Aria had already texted.
Booking-to-SMS attribution, tracked automatically across your customer base. These are two real parks, not a best case. Your numbers depend on list quality and follow-through. See the full UA case study
The actual product, not a demo.
This is the screen an operator opens, masked to protect each park’s data. The ZIP market map, the filters, and the action cues are all real, all running in real parks today.
From your POS to a weekly plan.
Aria reads the systems you already run, joins the useful pieces, and hands you a short list of plays each week. There is nothing new to learn.
UA, ROLLER, or CenterEdge. Waivers, visits, parties, members, ZIPs.
One household view, interpreted for what changed this week.
Birthday lists, retention outreach, and ad-ready ZIPs, ready to run.
Aria remembers who is drifting.
You should not have to keep a mental list of families who have not visited in a while. Aria watches the recency window and turns it into a managed 60/45/30-day reminder cadence.
The soft nudge
First touch. Catches families who got busy before they feel gone from the park.
The reminder
Warmer and more direct. Aria keeps the list current so the operator is not rebuilding it by hand.
The last call
The final outreach window with a real reason to come back, before drift turns into churn.
Know which neighborhoods to target next.
Most parks advertise where they already feel busy. Aria compares your customer ZIPs against nearby household and kids density, so the next ad decision comes from data, not a hunch — the neighborhoods worth keeping, growing, or testing next, with campaign files and ad-ready rationale attached.
From waivers, visits, parties, and bookings.
Kids per ZIP, household density, and market room.
The ZIPs worth attention, including the ones you'd never guess.
Plug into Meta, Google, or your existing ad platform.
Questions owners ask first.
Which systems do you connect to?
UA, ROLLER, and CenterEdge today, with read-only access. Running something else? Tell us, and we add systems as parks need them.
How long does setup take?
You grant read-only access to the systems you already use. Your first weekly plan lands within a few days, with nothing for your staff to install or learn.
Is my customer data safe?
Access is read-only, anything shown publicly is masked, and your data is never sold or shared with other parks. It stays in your own warehouse.
What does the SMS add-on include?
$200 a month for 8,000 messages, fully opt-in. You approve every message before it sends, or send them yourself and skip the add-on entirely.
Aria costs about the value of one and a half birthday parties a month.
Birthday automation, retention outreach, and local-market analytics are all included. Want us to send the texts too? SMS delivery is a simple add-on at $200/mo (8,000 messages). The calculator turns the parties figure into your exact number. It assumes warm lists and steady follow-through.